Real-Time Dashboard: Adfluent + Notion & Slack

Adfluent, a Netherlands-based agency specializing in Meta Ads for e-commerce brands, was using Notion with no visibility on their creative production progress. We deployed a centralized dashboard with Slack automations to transform their operations. The result: 100% real-time visibility and seamless communication between creative and media buying teams.

CONTEXT

A high-performing agency
flying blind.

Adfluent supports DTC brands in customer acquisition through high-performing ad creatives on Facebook and Instagram. The Dutch agency manages campaigns for multiple e-commerce clients with complex creative processes.

Despite this expertise, the team was navigating blind within their own internal processes. Notion was used as a storage tool with no overall view of production progress by client and period. Monthly and annual targets remained invisible, making management impossible.

APPROACH

Analyze, structure,
automate.

We first audited the existing Notion organization to understand data flows and identify critical relationships between clients, teams, and creative productions.

The approach was structured around three complementary pillars: restructuring Notion databases with optimized relationships, creating advanced formula properties for statistical calculations, and n8n automations to connect Notion and Slack. This methodology led us toward an integrated solution transforming scattered data into operational dashboards.

SOLUTION

What we deployed
for Adfluent.

Real-time dashboard

Instant tracking of creative pipeline progress by client and month with visual indicators.

Automatic reminders

Automatic Slack notifications for client and employee birthdays via n8n.

Seamless communication

Notion-Slack synchronization to facilitate handoff between creative and media buying teams.

Centralized databases

Structured Notion architecture with optimized relationships between clients, teams, and productions.

TECHNICAL

The tools
powering the automation.

Notion

Slack

n8n

RESULTS

From 0% to 100%
visibility.

0% → 100%

Production visibility

Real-time tracking of creative pipeline progress by client and period.

Manual → Auto

Birthday reminders

Automatic Slack notifications for client and employee birthdays.

Siloed → Fluid

Team handoff

Transparent communication between creative and media buying via Notion-Slack synchronization.

Adfluent now has a complete management system with real-time visibility on its creative production. The automations eliminate repetitive tasks and streamline communication between teams, allowing the agency to focus on creating value for its e-commerce clients.