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AUTOMATION

How Mindura agency automated sales prospecting with Monday, n8n and Lemlist

From manual lead research to full automation: personalized multi-channel campaigns with complete interaction tracking.

15 min

Per lead contacted

2 channels

Email + LinkedIn

100%

Integrated tracking

Mindura, a content creation and AI automation agency just starting out, needed to generate its first leads while building a demonstrable use case. Using a system integrating Monday (CRM), n8n and Lemlist, the agency now automatically contacts qualified prospects with personalized messages on email and LinkedIn, while tracking every interaction. This system helped them land their first clients.

CONTEXT

Launching an agency with no sales pipeline.

Mindura is a nascent content creation and AI automation agency. Starting their business, the agency faced a double challenge: finding new leads and building use cases to present to future clients.

Lead research and outreach are extremely time-consuming but necessary tasks when launching a business. Without a CRM structure to store client data and track their pipeline, Mindura was losing precious time on manual processes.

The agency called on Parabellum to build an automated prospecting system they could also offer to their own clients as a concrete example of the power of automation.

APPROACH

Multi-channel and AI personalization.

Our approach was to build a complete prospecting ecosystem with Monday as the central CRM, Lemlist for multi-channel campaign automation, and n8n as the overall orchestrator.

We integrated Perplexity for generating personalized messages on LinkedIn and by email, allowing each outreach to be tailored to the prospect's context. A comprehensive tracking system monitors every interaction and optimizes campaigns.

SOLUTION

A lead generation machine.

Centralized CRM in Monday

A dedicated Monday board contains all the classic contact information for a CRM, plus a separate board to record and manage prospecting campaigns.

Automated multi-channel campaigns

Lemlist creates automated email and LinkedIn campaigns. Messages are personalized using Perplexity, which generates content tailored to each prospect. All information is automatically synced to Monday.

Complete interaction tracking

For each contact, the system automatically tracks: email sent, opened, replied or bounced, LinkedIn invitation accepted, LinkedIn message sent and replied. Everything is synced in real time to Monday for optimal pipeline management.

TECHNICAL

The tools of the project.

Monday - CRM and prospecting management Monday
n8n - Automation platform n8n
Lemlist - Email and LinkedIn automation Lemlist
RESULTS

First clients landed.

15 min

Saved per lead

Full automation of outreach

100%

Pipeline visibility

Real-time tracking of every interaction

1 week

Full deployment

System up and running quickly

This system allowed Mindura to automatically contact qualified leads with personalized messages. Beyond the significant time savings, the agency landed its first clients thanks to this structured and professional approach to prospecting.

CONTACT

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